The world according to the UX designer internaut design thinker Nils Sköld.


During the day I design at Spotify. Working at the Growth department to make new users feel welcome, and keep the existing ones happy.


When I'm not working or hanging out with friends I build things. At the moment I'm learning Swift for a camera app idea that I have.


I'm writing a book on User Journeys, but don't expect it anytime soon. I also write weekly essays on Medium.

My Digital Homes

But enough about me, below is a complete list of all social media I'm currently active on. I do most of the work there so follow me anywhere you are active too.


Where I write longer article about interfaces or User Experience


I post links daily to great digital experiences


I try to answer a question about User Experience every day.

Linked In

See where I've worked and what I've done. Be sure to read the recommendations.


If you're interested in my personal life, then this is the place for you.

In Swedish


I occasionally post links here, mostly about stuff that I've done myself.


Selfies mostly. I recommend the first 100 pictures the most.

In Swedish


My playlist is updated frequently and is a great source for new music.


If I find a funny, beautiful or great image on the web I post it on a board.


Moving images I find highly amusing on the web. Credit is almost never given.


Every video I like is added to my Public playlist for your viewing pleasure.


See what movies I like on the less popular but more beautiful video service.

Places I Have Lived

I live in Stockholm, the capital of Sweden. And I was born in Gothenburg, on the west coast of Sweden. I love living abroad, and have written about it in theses blogs.


A detailed and humorous account of my crazy 2013 in China.


I spent 5 months in Ireland in 2006 and wrote a blog about what I did.